Book Review: Tribes by Seth Godin

If you are an online businessperson and you have not yet been introduced to Seth Godin run, do not walk, to your nearest bookstore and get a copy of Tribes: We Need You to Lead Us. This book has served as part manifesto, part bible, to a generation of internet-based entrepreneurs.

Book Review: Made to Stick by Chip and Dan Heath

Want to know why some ideas stay around, and others die a quiet, painful death? Well, the Heath brothers are the ones to explain the difference. Using anecdotes as disparate as urban legends (remember the “organ theft” ring?), the Chicken Soup for the Soul blockbusters, and the movie popcorn brouhaha over saturated fats, Heath and Heath break down and analyze stories that work – and those that don’t – to give readers a better chance of making their own ideas stick.

Book Review: Unmarketing by Scott Stratten

Do you hate selling and marketing in the “Tell-ya-what-I’m-gonna-do” way? Then Scott Stratten is your man. In his book, Unmarketing: Stop Marketing. Start Engaging., Stratten shows you through his personal experience that you can build a successful business – and an audience of enthusiastic customers – without doing the Glengarry/Glen Ross shuffle.

Book Review: Crush It! By Gary Vaynerchuk

Who would have thought that a wise-cracking, smart-mouthed 30-something could turn into an internet sensation – with a daily video show on wine? Well, Gary Vaynerchuk has endeared himself to millions through his Wine Library TV, his keynote speeches, and his best-selling business book, “Crush It!: Why NOW Is the Time to Cash In on Your Passion”