Book Review: Crush It! By Gary Vaynerchuk
Who would have thought that a wise-cracking, smart-mouthed 30-something could turn into an internet sensation – with a daily video show on wine?
Well, Gary Vaynerchuk has endeared himself to millions through his Wine Library TV, his keynote speeches, and his best-selling business book, Crush It!: Why NOW Is the Time to Cash In on Your Passion. In it, he shares the secrets of his success, including:
- Find your passion. Find the one thing you adore above all else and go for it with all your heart. If you look for the “money” niche, you’ll burn out and give up before you succeed. Or you’ll succeed and hate what you’re doing.
- Be willing to hustle. Vaynerchuk credits his willingness to do whatever it took to get ahead – including hosting his show five days a week, without fail, for over a year. Don’t just do something once – do it over and over and over again until people start to notice.
- Be who you are. Not everyone warms to Vaynerchuk’s in-your-face style, but those who do adore him. He recommends not even trying to please everyone, and instead doing what you do best.
- Build the audience and the money will find you. Vaynerchuk swears that he didn’t try to monetize his rabid and ever-growing audience. Instead, the offers came to him. He thinks anyone can do the same.
In sum, Crush It! recommends finding a niche you love, working your rear off, introducing folks to the real you, and working hard until your audience grows to the point where they just can’t get enough of you.
This book is a perfect read if you’re looking for inspiration to begin – or continue – your journey.